6 Tips to Keep a Website User’s Attention
In a world that is becoming more connected, businesses, charities and other types of organizations have a medium to the global population’s conscience (AKA the Internet). The only problem is that everyone uses the same line of communication, which translates to a fierce competition. Search engine optimization and pay per click advertising are ways to bring people to your website, but once there what keeps them from leaving or going to a competing site? There are quite a few ways you can keep your users’ attention and make your organization look more professional than your competitors.
1. Design For Your Target Audience
It’s important to understand your target audience and to acknowledge them when designing your website. If you can make your website users feel at home, then you have accomplished your goal. Read my article “Target Your Audience with Web Design” for more information on how to better design your website for your target audience.
2. Big, Beautiful Images
We’ve all heard the saying, “A picture is worth a thousands words”. This is very true when it comes to websites. When a user first lands on your website, the atmosphere of the website is set by the first impression the user gets from the content loaded above the fold. It’s important that the atmosphere reflects how you want users to perceive your organization, whether that be professional, fun, relaxing, loving or action-oriented. I always recommend placing a big, beautiful high-res image spanning the majority of the screen, if not the whole screen, to assist any text content you may have above the fold.
If a picture is worth a thousand words, how many words is a video worth? With the coming of the HTML5 video tag and support across mobile device browsers, video is becoming more widely used on websites to set that first impression above the fold. If you have a great video that aligns with your organization’s brand, use it! Videos will connect with the user on a higher level than still images, and will capture the user’s eyes more effectively.
How do you capture a user’s eyes more effectively in a world where multimedia entertainment is embedded in just about everything? You simply integrate your website with the multimedia culture! Animated images and animated text can bring an otherwise stand-still page of content to life! Be careful not to overdo it, because too many animations could cause your website to feel overwhelming.
5. Interactive Content
Similar to animations, interactive content helps integrate your website in a world driven by multimedia content. Interactive content helps reinforce your brand and the atmosphere you want your website to create. It can also help provide more content without forcing your users to read through a wall of text. For example, you can have a box with a background image and a short title describing the content. Once the user hovers over or clicks the image box, the rest of the text content is displayed. You can view a good example on our webinars page.
6. No Text Walls Blocking Traffic
Multimedia is a great way to capture and keep your users’ attention, but that doesn’t make text irrelevant when considering how to keep users on your website. It’s important to support your content with informative content, but you do not want to force a user to sift through a wall of text. This makes people annoyed, and they will most likely leave your website and go straight to one of your competitors. Instead, short, concise, informative content should be used with buttons or links to deeper informational content pages. This will help to get your website users to the information they seek as fast as possible.
If you can follow these 8 tips and perfect them, you may be able to reduce your site’s bounce rate. Bounce rate is a good indicator of whether your website is able to capture your audience’s attention, so make sure to keep an eye on that statistic in your analytical data. If you’d like a website consultation on how to reduce your bounce rate, contact us today!