Intro: Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers must go out and do research on their problem and uncover potential solutions. Often a customer exists within a… Read More
Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other. But despite this progress, search engines still frequently make indexing errors and fail to understand a website’s architecture as it… Read More
There are a few baseline SEO projects done when a new client is first getting started at Digital Reach: site auditing, keyword research and mapping, and the bulk optimization. Even though SEO is ever-changing, these three projects consistently help to build a strong foundation and set any site up for success. If you’re looking to… Read More
Whether you’re a newcomer or a seasoned vet at general SEO upkeep for your website, you probably know how important it is to set up an SEO plugin. You might also know one of the most popular and reliable plugins for SEO is Yoast. Yoast has risen to the top due to its ease-of-use and… Read More
So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send out your first calendar invite Who are you contacting first? Your designer … or your copywriter? Most of the time,… Read More
Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most important baseline SEO processes, creating your content will become a lot easier once you’ve done the research and mapped out… Read More
A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a “record,” comes from. For Digital Reach, the software platforms we seek to connect are usually: Website Data Collectors (e.g. Google… Read More
CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps to log in from anywhere and get the contact information for their SQLs and customers, see the stages of their… Read More
“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” —from the movie “When Harry met Sally” by screenwriter Nora Ephron At the climax of the movie “When Harry met Sally” Harry Burns (played by Billy Crystal) delivers… Read More
“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in unison to prove their existence and their benefactor Horton’s sanity. Their shouting ultimately saves him from imprisonment and themselves from… Read More
In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our own systems and processes that we take our eyes off the big picture, our customers, and the experience that they… Read More
For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when they first were aware of an offering. The survey found that the mobile experience continues to be important for lead… Read More
