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Our Brand’s Journey: From Logo to Identity

by Natalie Hanes

The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our…

5 SEO & Paid Media Strategies To Learn From Your Competitors

by Keith Newsham

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How…

Brand Consistency: The Secret Ingredient to Successful Paid Search

by Natalie Hanes

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets…

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Our Brand’s Journey: From Logo to Identity

by Natalie Hanes

The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our founder plugged in a MagicJack, turned his dresser into a stand-up desk,…

Read More

5 SEO & Paid Media Strategies To Learn From Your Competitors

by Keith Newsham

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…

Read More

Brand Consistency: The Secret Ingredient to Successful Paid Search

by Natalie Hanes

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…

Read More

Building an Account Funnel for ABM

by Andrew Seidman

With any campaign, proving success with clear reports is a critical feature. This is especially true for account based marketing campaigns, but there’s a catch that makes ABM reporting difficult. Almost all the out-of-the-box reporting…

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5 PPC Landing Page Strategies to Multiply Your ROI

by Angela Asca

Are you running a paid media campaign? (if you’re a B2B company looking for more leads the answer is more than likely: YES) Now, are any of those campaigns driving traffic to a page on…

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Keyword Level SEO Attribution In Action

by Keith Newsham

One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the…

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Using Design to Maximize Campaign Value

by Angela Asca

Overview When most people think of “design”, they think of the visual aspect of the process, but design thinking and strategy play an important part in boosting campaign interaction and metrics. Our design process always…

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Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

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How Direct Traffic Reflects SEO & PPC Influence

by Keith Newsham

Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers…

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How to Build a Website Architecture That Naturally Helps Your SEO

by Keith Newsham

Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other.…

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