Finding Your Brand Voice
It’s more vital than ever to ensure that you’re creating a genuine and consistent connection with your audience over digital platforms. If anyone…
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Featured Posts
Mastering Your GTM Pt 2: Techniques on How to Improve your GTM
In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how…
Programmatic Advertising Unpacked: Why You Need it in Your Digital Strategy
Marketers understand the importance of incorporating a digital strategy—leveraging various channels to achieve their performance marketing efforts—into their omnichannel marketing mix. Historically, advertisers…
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Navigating Your GA Part 1:
3 Tips for Understanding Your Audience
So, you’ve spent all this time working on creating the perfect site in hopes it will resonate with your audience and ultimately convert them, making you lots of money, and everyone will live happily ever…
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How to Create and Implement Insightful User Personas
What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…
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Mastering your GTM (Pt 1): Auditing Your Google Tag Manager in 3 Steps
Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…
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Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy
Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…
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Using Heatmaps to Improve UX
If you are marketing in the digital realm, you’ve likely heard the phrase “content is king”. While this still holds true, if content is king then user experience is queen. Understanding how users interact with…
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Creating CTAs That Click with Your Audience
What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…
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Site Speed’s Impact on Search Visibility and Your Audience
About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…
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Inside the Buyer’s Journey (Pt 1):
Buying into Brand
Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure that you have beautiful assets that support each stage of the buyer’s…
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Gutenberg for WordPress: Your Questions Answered
Chances are if you have a WordPress website, you’ve heard by now of “Gutenberg”. While visions of the 15th-century inventor might spring to mind, the term holds a different meaning in the digital world. But…
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10 Warning Signs That Your GA is Set Up Wrong
Google Analytics is integral to gauging performance of your website and online campaigns. It’s important to make sure your Google Analytics is functioning properly and providing the information you need. Here are some things to…
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