Creating CTAs That Click with Your Audience
What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want…
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Featured Posts
Site Speed’s Impact on Search Visibility and Your Audience
About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile…
Inside the Buyer’s Journey (Pt 1):
Buying into Brand
Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure…
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Gutenberg for WordPress: Your Questions Answered
Chances are if you have a WordPress website, you’ve heard by now of “Gutenberg”. While visions of the 15th-century inventor might spring to mind, the term holds a different meaning in the digital world. But…
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10 Warning Signs That Your GA is Setup Wrong
Google Analytics is integral to gauging performance of your website and online campaigns. It’s important to make sure your Google Analytics is functioning properly and providing the information you need. Here are some things to…
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Our Brand’s Journey: From Logo to Identity
The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our founder plugged in a MagicJack, turned his dresser into a stand-up desk,…
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5 SEO & Paid Media Strategies To Learn From Your Competitors
Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…
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Brand Consistency: The Secret Ingredient to Successful Paid Search
Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…
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Building an Account Funnel for ABM
With any campaign, proving success with clear reports is a critical feature. This is especially true for account based marketing campaigns, but there’s a catch that makes ABM reporting difficult. Almost all the out-of-the-box reporting…
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5 PPC Landing Page Strategies to Multiply Your ROI
Are you running a paid media campaign? (if you’re a B2B company looking for more leads the answer is more than likely: YES) Now, are any of those campaigns driving traffic to a page on…
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Keyword Level SEO Attribution In Action
One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the…
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Using Design to Maximize Campaign Value
Overview When most people think of “design”, they think of the visual aspect of the process, but design thinking and strategy play an important part in boosting campaign interaction and metrics. Our design process always…
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Our Team’s Top 20 Tips for Working from Home
Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…
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