Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough for their eyes to glaze over and mentally check out. But, in marketing, everything we do is rooted in our… Read More
With any campaign, proving success with clear reports is a critical feature. This is especially true for account based marketing campaigns, but there’s a catch that makes ABM reporting difficult. Almost all the out-of-the-box reporting tools care about leads, not accounts. As if reporting on leads themselves wasn’t hard enough to setup! In this article,… Read More
Are you running a paid media campaign? (if you’re a B2B company looking for more leads the answer is more than likely: YES) Now, are any of those campaigns driving traffic to a page on your website? (home page, services page, or another page that is generally accessible to users who are navigating your website)… Read More
One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the ROI on those ads, and dozens of other helpful data points. In SEO, we don’t have the luxury of knowing… Read More
Overview When most people think of “design”, they think of the visual aspect of the process, but design thinking and strategy play an important part in boosting campaign interaction and metrics. Our design process always includes a healthy dose of discovery (competitor research, gathering KPIs, etc.) before we start on anything visual. Besides, “content is… Read More
Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding themselves working remotely for the first time. At Digital Reach, our team members are located across the U.S., already working… Read More
Intro: Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers must go out and do research on their problem and uncover potential solutions. Often a customer exists within a… Read More
Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other. But despite this progress, search engines still frequently make indexing errors and fail to understand a website’s architecture as it… Read More
There are a few baseline SEO projects done when a new client is first getting started at Digital Reach: site auditing, keyword research and mapping, and the bulk optimization. Even though SEO is ever-changing, these three projects consistently help to build a strong foundation and set any site up for success. If you’re looking to… Read More
Whether you’re a newcomer or a seasoned vet at general SEO upkeep for your website, you probably know how important it is to set up an SEO plugin. You might also know one of the most popular and reliable plugins for SEO is Yoast. Yoast has risen to the top due to its ease-of-use and… Read More
So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send out your first calendar invite Who are you contacting first? Your designer … or your copywriter? Most of the time,… Read More
Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most important baseline SEO processes, creating your content will become a lot easier once you’ve done the research and mapped out… Read More
