A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a “record,” comes from. For Digital Reach, the software platforms we seek to connect are usually: Website Data Collectors (e.g. Google… Read More
CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps to log in from anywhere and get the contact information for their SQLs and customers, see the stages of their… Read More
“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.” —from the movie “When Harry met Sally” by screenwriter Nora Ephron At the climax of the movie “When Harry met Sally” Harry Burns (played by Billy Crystal) delivers… Read More
“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in unison to prove their existence and their benefactor Horton’s sanity. Their shouting ultimately saves him from imprisonment and themselves from… Read More
In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our own systems and processes that we take our eyes off the big picture, our customers, and the experience that they… Read More
For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when they first were aware of an offering. The survey found that the mobile experience continues to be important for lead… Read More
Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites are officially being indexed through their mobile versions (see: Mobile First Indexing). This means if you have taken optimization short… Read More
Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what is and isn’t working is often still a confusing and time-consuming process. More importantly, the data available to marketers typically… Read More
Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One of my personal passions as a front end developer is animation. See the Pen SVG scroll drawing by Andy (@andyobrien)… Read More
MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI. Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant… Read More
WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress. We’re experts in it, and most of our sites are built on it! Now you’re probably wondering why. What makes… Read More
What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between site speed and page speed, and it can be a deciding factor in your bounce rate and organic rank. So… Read More
