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Ben Childs' Articles


SEM is my background. I love reading about it, I love writing about it, and I love… just looking at it. Is that weird? Probably. But it is one of the things we love here at Digital Reach. SEM is changing quickly and the old days of getting clicks for a nickel are long gone…. Read More

January 14, 2016

A lot of changes happened in the world of SEO in 2015. Of course, when it comes to Search Engine Optimization, that could be said about an year, considering how much it turns over. It’s a constantly evolving business, and even those at an agency find it tough to stay on top of it. We’ve… Read More

December 30, 2015

Audience Targeting Month July is officially audience targeting month here at Digital Reach. We’ve been focused on building out strategies, content, and education based on the seemingly limitless options Google places at our disposal. Did you know you can target specific income levels? TV lovers? Male travel enthusiasts between 25-34? If you can think of… Read More

July 28, 2015

Thank you for watching my Townsquared webinar about Google Analytics which was posted earlier this week. I hope that I could sell you on the idea that, no matter what you do online, it’s tough to know what happened without the help of Google Analytics. John Wanamaker, a marketing innovator from the turn of the… Read More

May 29, 2015

Enter Q2 Happy 2nd quarter from Digital Reach! We find our team expanding yet again, as we’ve hired an additional AdWords tech, content writer and web developer. Hiring is tough business. I’m sure we all have stories about the difficulties in finding good talent, including candidates that even researched your company before their interview… but… Read More

May 7, 2015

Remember: SEO is complex and Google releases updates every week. Some updates are small, but some completely turn the world upside down. You will never have “perfect” SEO, so stop worrying about perfection – just be “good”! SEO is about being less imperfect than your competitors. It’s a market, after all. If you practice SEO… Read More

April 1, 2015

We try to read as much as possible here at Digital Reach, whether it’s industry news, subjective analysis, or in-depth how-to’s. I’ve listed some articles here I feel are special, as they include some groundbreaking announcements (the end of link building, Facebook’s quality scores) and perhaps the best article I’ve ever seen on bad SEO firms… Read More

February 17, 2015
Best Posts of 2014

The coming of the New Year always brings both big expectations and reflections on the year that was. While planning out this year’s blog, I thumbed through our posts from 2014 and found some exceptional posts that definitely stood out. With each addition that we make to the team, our knowledge gets more diverse. Marketing theory, organic, content… Read More

January 21, 2015

Welcome to part 2 of the “Up vs. Out” series. In Part 1, we took a look at all the different ways you can get the most out of the campaigns and settings you already have. This included Ad Rotations, Remarketing  and some other activities that either increase Click-Through-Rate or Conversion Rate. Those are all fantastic ways to improve an… Read More

July 21, 2014

I was a big fan of computer games growing up, especially the Age of Empires series. It’s a game where you have to balance building your village and its defenses with attacking other players and gathering resources. As a way to spend a Saturday in the late 90’s, it was pretty great. For the uninitiated, in Age of Empires you… Read More

July 14, 2014

McKay Allen from Log My Calls recently wrote a piece for Search Engine Journal detailing an infographic showing some interesting phone call-based conversion statistics. The statistics were gleaned using “conversion analytics,” proprietary speech recognition technology that analyzes what happens on calls (sign-ups, purchases, etc.). Their new technology gathered some pretty interesting data. From their Q1 2014 calls, they found that:… Read More

May 8, 2014

As an agency, one of our biggest issues is that many prospective clients don’t see any differences between the various PPC Management firms that compete for their business. Some of this is just a facet of the industry, as we often fill a need (“someone to handle paid search”) that can be “checked off”, just like picking up the… Read More

April 22, 2014