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Kim Brown's Articles

Building trust helps client acquisition & retention

For marketing professionals in virtually every industry, who are betting a percentage of their marketing budget on the tangible reach of PPC & display campaigns, being skeptical of SEM services isn’t completely irrational if: They’ve worked with an unethical marketing company in the past, and walked away with nothing to show for it (and criticism… Read More

August 14, 2017

We’re all adults here, so let’s stop analyzing PPC data via pie analogies. Wine. You can look at everything in the AdWords world like you look at a bottle of wine – sometimes more wantonly than others. Surprisingly, I was not drinking fermented grapes while writing this, but I see the merit in looking at… Read More

December 13, 2016

What Does It All Mean? When SEM newbs (we’ve all been there) learn how to analyze a campaign’s success, they start by studying Impression Share. Simply put: Impression Share is the number of available user views for a given advertisement.  Next, the new technician forges through campaign analytics without understanding the more obtuse Impression Share concepts:… Read More

November 29, 2016