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MacAdam Lea's Articles

When building a new AdWords campaign, it’s important to keep ad scheduling in mind. Ask yourself this simple question: When should I be running my ads? Most companies can’t afford to buy one-hundred percent of their Google Search Network traffic. Ad scheduling is a good way to focus spend on the times that are the… Read More

November 14, 2017
sales and discounts? use promotion extensions

Today, I’m excited to discuss a new type of Google AdWords ad extension, currently in beta, called “promotion extensions.” A well-timed discount or store-wide sale can be extremely effective when you need to stimulate revenue and get customers excited about shopping. The downside? All the additional work necessary to keep promotions up to date across… Read More

August 8, 2017

AdWords allows companies to bid on keywords and display advertisements on a “Pay Per Click” basis. The whole process is set up like an auction. If you bid more than your competitors you’ll generally show higher on the page. Google AdWords makes up an enormous portion of Google’s revenue, but Google still has a vested… Read More

February 27, 2017

On January 30th 2017 Google launched their new IF Functions. This coincides with the removal of Standard Text ads, which you can read about in my blog on Extended Text Ads. IF Functions are a simple new way to include relevant messages in your Extended Text Ads. We are now able to insert custom messages… Read More

February 10, 2017

This blog explains the value of customizing data columns within AdWords and covers a few that I use most often. First off, customizing the columns themselves is simple. Inside of AdWords there is a drop down tab labeled “Columns” which will give the user free reign to specifically pick which points of data are most… Read More

January 30, 2017

Seller ratings are an automated ad extension that showcases advertisers with the highest ratings. Seller ratings can’t be edited in AdWords like Sitelink and Callout extensions, which you can find more info on in Nick Rennard’s video blog on AdWords Ad Extensions. Instead seller ratings show up automatically next to paid Search Network ads once… Read More

January 28, 2017

Back in August 2016 Google introduced their new Expanded Text Ads. In the past, text ads have been limited to 95 total characters, but with the Expanded Text Ads we’re able to use up to 145 characters. This 50% boost in ad length helps push competitors further down the page and allows for more call… Read More

January 25, 2017

If you are looking into and planning an Adwords campaign, you will need to choose the type of campaign that will be most beneficial for you. Being deeply familiar with AdWords is crucial in determining your strategy and affects your AdWords campaign success. In Google AdWords, there are two main placement types for ads: the… Read More

January 10, 2017

Making sure that paid ads are displayed to the right people is one of the keys to a successful AdWords campaign. Google provides a number of different options for making your ads more targeted, such as: Keyword Targeting Device Targeting Audience Targeting Location Targeting Location Targeting The method that we’ll be focusing on today is geographic… Read More

October 10, 2016

                One of the main keys to a successful AdWords campaign is regularly scheduled optimization. There is limited ad space on the first page of a Google search, and competition for the first three ad spots can be intense. Some optimization tasks require more time to accumulate a critical mass of… Read More

October 4, 2016

Adjusting Bids for Tablets For some time now we’ve been able to set different keyword bids for Desktop Computers and Mobile Devices, but Tablets were lumped in with Desktop Computers back in 2013 with the enhanced campaigns update. This caused issues for a lot of online advertisers because traffic doesn’t usually behave the same across… Read More

September 6, 2016

Google’s New Expanded Text Ads Arrive The beginning of August brought Google’s new Expanded Text Ads. In the past, text ads have been limited to 95 total characters, but with the Expanded Text Ads you’re able to use up to 145 characters. This 50% boost in ad length helps push competitors further down the page and… Read More

August 17, 2016