Category: Marketing Automation
Chatbot Strategy Series Pt. 1: Home Page & High Intent Pages
So… you’ve fought for budget, purchased seats in our favorite conversational marketing platform, and taken a bet on chat to increase pipeline and qualified opportunities from your marketing efforts. Now you think you’re ready to…Read More
The 5 Essential Elements of Successful Nurture Programs
Nurture marketing sounds so appealing. You have some contacts in your database. You have some content. You mingle the two together and *BAM* the sales pipeline is full! If you’re reading this, then you’ve discovered…Read More
Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy
Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…Read More
Attribution 101: Understanding Attribution, the Digital Reach Pixel, and Advanced Options
A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a…Read More
How to use B2B personas and messaging to help your brand get heard above the noise
“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in…Read More
It’s Not Just a Phase - The Buyer’s Journey for B2B Marketers
In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our…Read More
In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?yes, i want my Digital blueprint
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