Category: Marketing Automation

Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy

by Andrew Seidman

Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…

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Building an Account Funnel for ABM

by Andrew Seidman

With any campaign, proving success with clear reports is a critical feature. This is especially true for account based marketing campaigns, but there’s a catch that makes ABM reporting difficult. Almost all the out-of-the-box reporting…

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Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

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digital journey

Attribution 101: Understanding Attribution, the Digital Reach Pixel, and Advanced Options

by Andrew Seidman

A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a…

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CRM B2B Marketing

Five key uses of CRM for B2B Marketing

by Andrew Seidman

CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps…

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Using Chatbots to Increase Conversions

by Andrew Seidman

“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”  —from the movie “When Harry met Sally” by…

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How to use B2B personas and messaging to help your brand get heard above the noise

by Andrew Seidman

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in…

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It’s Not Just a Phase - The Buyer’s Journey for B2B Marketers

by Andrew Seidman

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our…

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Marketing Automation: The Four Key Campaigns You Need

by Vanessa Clay

MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many…

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In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

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