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Marketing Automation Articles

CRM B2B Marketing

CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps to log in from anywhere and get the contact information for their SQLs and customers, see the stages of their… Read More

August 8, 2019

“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”  —from the movie “When Harry met Sally” by screenwriter Nora Ephron  At the climax of the movie “When Harry met Sally” Harry Burns (played by Billy Crystal) delivers… Read More

July 3, 2019

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in unison to prove their existence and their benefactor Horton’s sanity. Their shouting ultimately saves him from imprisonment and themselves from… Read More

June 11, 2019

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our own systems and processes that we take our eyes off the big picture, our customers, and the experience that they… Read More

May 13, 2019

MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant… Read More

April 18, 2018