Category: SEO

Link building in the SEO world is an art that has yet to be mastered and the first step you need to conquer is link prospecting. What does that entail exactly? Creeping on some competitors’…

Your website looks amazing. It’s on-brand, contains solid content, and is designed to generate leads for your business. None of that does any good if users can’t find it, or if the user experience is…

Making its debut back in 2004, Google’s predictive search was made as a convenience feature for internet users. Predictive search attempts to guess a searcher’s intent before they finish typing out their query. With Google’s…

Google Analytics (GA) is a great tool to monitor key statistics about your website’s user behavior. You can track everything from how many users come to your website, to what percentage of those users fill…

In Navigating Your GA Part 1, our very own Rebecca Berin covered 3 important areas of tracking in Google Analytics that would level up any marketer’s analytics wizardry skills. I’m going to power-level you up…

In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…

Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…

What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…

One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the…

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…