Navigating Your GA Part 3: How to Block Spambots in Google Analytics
Google Analytics (GA) is a great tool to monitor key statistics about your website’s user behavior. You can track everything from how many users come to your website, to what percentage of those users fill…Read More
Navigating Your GA Part 2: Set Up Goals in Google Analytics like a Pro
In Navigating Your GA Part 1, our very own Rebecca Berin covered 3 important areas of tracking in Google Analytics that would level up any marketer’s analytics wizardry skills. I’m going to power-level you up…Read More
Mastering Your GTM Pt 2: Techniques on How to Improve your GTM
In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…Read More
Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy
Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…Read More
Site Speed’s Impact on Search Visibility and Your Audience
About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…Read More
5 SEO & Paid Media Strategies To Learn From Your Competitors
Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…Read More
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