Here in the SEO world, we all heard about Accelerated Mobile Pages (or AMP) when it launched in early 2016, with quite a bit of fanfare. Introduced by Google, its aim was to improve mobile web performance using a new version of HTML:  AMP HTML. AMP HTML removes all of the bulk elements that can bog down a website’s… Read More

July 26, 2017
content marketing

Content Marketing and Organic Traffic Content return on investment (ROI) is one of the biggest challenges for most marketers – content without any business goals in mind is likely to fall flat. Companies spend a combined total of about $135 million each year on content marketing. Demonstrating a positive ROI is an important consideration! Content marketers… Read More

May 10, 2017
optimize images

Whenever site speed gets discussed, one of the first things that comes to mind is the need to optimize images. Big, clunky images can slow down a site’s response time, giving it bad marks with search engines. What does it really mean to optimize an image and how does it affect the user experience (UX)? More… Read More

April 28, 2017

Hello Fellow Advertisers!   Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current tracking. I’ll also provide recommendations on how to properly analyze the fruitfulness of your campaigns.   Enjoy!   Transcript:  … Read More

March 10, 2017
404 errors

When we do SEO management for clients, one of the many things we look to do is to resolve any 404 errors. For those not in the know, 404 errors occur when you arrive at a webpage that no longer exists. Overall, having broken links on your site doesn’t directly affect traffic negatively, but if a user’s first experience… Read More

September 28, 2016
seo business reviews

Since some of our clients provide tourism-related services, it’s important that they know when they can add business reviews to their site. Recently, Google updated their local business reviews guidelines for when Schema markup can be used on the reviews. While Schema assists Google in crawling your pages accurately, it’s important to make sure to follow… Read More

September 15, 2016

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization (LPO). Each of these “pillars” of line advertising directly affect each other, so I’ll be reviewing how to properly identify… Read More

August 26, 2016
improve SEO

One of the many things we do with our SEO services is improve SEO using images on the site – there are a surprising amount of non-optimized images that we update to make sure that they’re optimized for search. Not only is it important to make sure that the images are compressed for web, it is… Read More

August 11, 2016

Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time and time again as their number one area of need that they expect their digital agency to fulfill.   They collectively… Read More

June 30, 2016
user experience

When creating content for your website, whose experience do you create it for – Google or your target users? While both are important, sometimes it’s too obvious that content is purely made to rank for search engines. It’s important not to forget who you’re trying to pitch content to – the customers. User Experience Means Putting… Read More

April 8, 2016

SEM is an important part of online advertising, but you miss out on the chance to actively engage with your online customers. That’s where social media enters the picture. Something as simple as creating a company Facebook page can generate a community of followers who re-visit your page regularly to check for new promotions and updates. Social… Read More

April 4, 2016
online content writing

When assessing user experience for your online content, it’s important to make sure that it’s easy for users to access information as effectively as possible. According to an article by UX Booth, the best ways to do this are “through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their… Read More

March 30, 2016