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MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI. Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant… Read More
WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress. We’re experts in it, and most of our sites are built on it! Now you’re probably wondering why. What makes… Read More
What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between site speed and page speed, and it can be a deciding factor in your bounce rate and organic rank. So… Read More
In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get lost in the colors, font, and topography. It’s not just the overall look that matters, it’s the user-friendliness and the… Read More
With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has said what they value. In March 2016, Google revealed the top three most important ranking factors in Google ranking: Links… Read More
Back in August of 2014, Google began giving a rankings boost to secure websites. What does Google consider to be secure? Well, it all starts with having a TLS (Transport Layer Security) certificate installed. By making this a ranking signal, Google wanted to incentivize security as a feature.. Many companies lagged behind and left their… Read More
When you think about SEO, you may not typically think of how human factors play a role; you likely think of the results. And rightly so; one of the most important ways to successfully increase the organic rank of your website is to pursue data driven-results: measurable, confirmable numbers that demonstrate ROI and justify your… Read More
From Clicks to Conversions: A Meta-Post So, you’re wondering how to optimize your website, and you’ve stumbled across this post looking for SEO blogging tips. You might be wondering how valuable a blog post can be for driving traffic to your site. If so, I’ve got some good news! This will be a “meta” blog… Read More
Here in the SEO world, we all heard about Accelerated Mobile Pages (or AMP) when it launched in early 2016, with quite a bit of fanfare. Introduced by Google, its aim was to improve mobile web performance using a new version of HTML: AMP HTML. AMP HTML removes all of the bulk elements that can bog down a website’s… Read More
Hello Fellow Advertisers! Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current tracking. I’ll also provide recommendations on how to properly analyze the fruitfulness of your campaigns. Enjoy! Transcript: … Read More
When we do SEO management for clients, one of the many things we look to do is to resolve any 404 errors. For those not in the know, 404 errors occur when you arrive at a webpage that no longer exists. Overall, having broken links on your site doesn’t directly affect traffic negatively, but if a user’s first experience… Read More
Since some of our clients provide tourism-related services, it’s important that they know when they can add business reviews to their site. Recently, Google updated their local business reviews guidelines for when Schema markup can be used on the reviews. While Schema assists Google in crawling your pages accurately, it’s important to make sure to follow… Read More
