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Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding themselves working remotely for the first time. At Digital Reach, our team members are located across the U.S., already working… Read More
Intro: Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers must go out and do research on their problem and uncover potential solutions. Often a customer exists within a… Read More
Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other. But despite this progress, search engines still frequently make indexing errors and fail to understand a website’s architecture as it… Read More
There are a few baseline SEO projects done when a new client is first getting started at Digital Reach: site auditing, keyword research and mapping, and the bulk optimization. Even though SEO is ever-changing, these three projects consistently help to build a strong foundation and set any site up for success. If you’re looking to… Read More
Whether you’re a newcomer or a seasoned vet at general SEO upkeep for your website, you probably know how important it is to set up an SEO plugin. You might also know one of the most popular and reliable plugins for SEO is Yoast. Yoast has risen to the top due to its ease-of-use and… Read More
Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most important baseline SEO processes, creating your content will become a lot easier once you’ve done the research and mapped out… Read More
Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites are officially being indexed through their mobile versions (see: Mobile First Indexing). This means if you have taken optimization short… Read More
MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI. Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant… Read More
WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress. We’re experts in it, and most of our sites are built on it! Now you’re probably wondering why. What makes… Read More
What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between site speed and page speed, and it can be a deciding factor in your bounce rate and organic rank. So… Read More
In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get lost in the colors, font, and topography. It’s not just the overall look that matters, it’s the user-friendliness and the… Read More
With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has said what they value. In March 2016, Google revealed the top three most important ranking factors in Google ranking: Links… Read More
