Category: SEO

The Art of Link Prospecting

by Melissa Swanson

Link building in the SEO world is an art that has yet to be mastered and the first step you need to conquer is link prospecting. What does that entail exactly? Creeping on some competitors’…

Read More

Site Speed in 2021: Ready, Set, Optimize!

by Stephani Worts

Your website looks amazing. It’s on-brand, contains solid content, and is designed to generate leads for your business. None of that does any good if users can’t find it, or if the user experience is…

Read More

Improving SEO Efforts with Predictive Search

by Melissa Swanson

Making its debut back in 2004, Google’s predictive search was made as a convenience feature for internet users. Predictive search attempts to guess a searcher’s intent before they finish typing out their query. With Google’s…

Read More

Navigating Your GA Part 3: How to Block Spambots in Google Analytics

by Arin Adamson

Google Analytics (GA) is a great tool to monitor key statistics about your website’s user behavior. You can track everything from how many users come to your website, to what percentage of those users fill…

Read More

Navigating Your GA Part 2: Set Up Goals in Google Analytics like a Pro

by Ryan Rosati

In Navigating Your GA Part 1, our very own Rebecca Berin covered 3 important areas of tracking in Google Analytics that would level up any marketer’s analytics wizardry skills. I’m going to power-level you up…

Read More

Mastering Your GTM Pt 2: Techniques on How to Improve your GTM

by Ryan Rosati

In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…

Read More

Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy

by Andrew Seidman

Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…

Read More

Creating CTAs That Click with Your Audience

by Michelle Loughry

What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…

Read More

Site Speed’s Impact on Search Visibility and Your Audience

by Ryan Rosati

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

Read More

5 SEO & Paid Media Strategies To Learn From Your Competitors

by Keith Newsham

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…

Read More

Keyword Level SEO Attribution In Action

by Keith Newsham

One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the…

Read More

Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

Read More

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint