Category: SEO

Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy

by Andrew Seidman

Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…

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Creating CTAs That Click with Your Audience

by Michelle Loughry

What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…

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Site Speed’s Impact on Search Visibility and Your Audience

by Ryan Rosati

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

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5 SEO & Paid Media Strategies To Learn From Your Competitors

by Keith Newsham

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…

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Keyword Level SEO Attribution In Action

by Keith Newsham

One of the challenging elements of SEO relative to marketing channels like PPC is the lack of keyword attribution data. With an ad campaign, marketers know exactly what keywords are driving results for them, the…

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Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

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How Direct Traffic Reflects SEO & PPC Influence

by Keith Newsham

Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers…

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How to Build a Website Architecture That Naturally Helps Your SEO

by Keith Newsham

Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other.…

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SEO Basics: What is a Bulk Optimization

by Rebecca Berin

There are a few baseline SEO projects done when a new client is first getting started at Digital Reach: site auditing, keyword research and mapping, and the bulk optimization. Even though SEO is ever-changing, these…

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Getting Inside Your Yoast SEO Plugin

by Rebecca Berin

Whether you’re a newcomer or a seasoned vet at general SEO upkeep for your website, you probably know how important it is to set up an SEO plugin. You might also know one of the…

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Using Keyword Research to Build a Content Map for your New Website

by Rebecca Berin

Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most…

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mobile SEO

Mobile March Madness: SEO & Mobile Devices for B2Bs in 2019

by Rebecca Berin

Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites…

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