Category: Uncategorized

How To Bring Back Customers & Convert Them

by Digital Reach

Getting new customers is a struggle, but bringing back old customers presents its own challenges. The ideal is that once they have experienced your product and services they’ll always want to come back to you in the…

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What are Custom Taxonomies

by Arin Adamson

Are you developing a WordPress website? Do you want to break out of the pre-made theme spectrum and start creating your own website specific themes? Then I’d say that you are in the right place.…

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Getting Your PPC-Legs (Part 3)

by MacAdam Lea

Last time we covered how to find relevant information about our PPC campaigns in AdWords and Analytics, but what good is that information unless we actually use it to improve the campaign? That’s where we…

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Up vs. Out (Part 1)

by Ben Childs

I was a big fan of computer games growing up, especially the Age of Empires series. It’s a game where you have to balance building your village and its defenses with attacking other players and gathering resources. As…

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Advertising on Different Networks

by Nick Rennard

I’ve previously discussed how to set up an AdWords campaign using the AdWords Editor. However, there are several different types of campaigns that you can configure within the editor. Let’s review which one(s) are most effective for…

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Panda 4.0 & Payday Loan 2.0: What You Need to Know

by Ralf Schulz

How will Google’s algorithm change affect me? How can I prevent negative site performance? These are two very common questions for business owners that rely on their websites. Every few months Google releases updates to…

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Ad Rotation & AB Split Testing (part 3)

by Nick Rennard

Part 1 of this series discusses the value of reducing the number of variables in AB split testing. Part 2 discusses how to decide which ad is the “winner.” Part 3 will go over one of the…

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Ad Rotation & AB Split Testing (part 2)

by Nick Rennard

In part 1 of this series I discussed the value of narrowing the number of variables you change in AB split testing. Let’s do a quick recap: “What’s the point of AB split testing?” To determine which…

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Phone Callers Convert... Especially If You Ask

by Ben Childs

McKay Allen from Log My Calls recently wrote a piece for Search Engine Journal detailing an infographic showing some interesting phone call-based conversion statistics. The statistics were gleaned using “conversion analytics,” proprietary speech recognition technology that analyzes what happens…

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Ad Rotation & AB Split Testing (part 1)

by Nick Rennard

Remember in high school science experiments when your teacher would correct you for changing more than one variable at a time? It makes sense: changing more than one variable at a time can make it difficult to determine which one had…

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AdWords Editor 101

by Nick Rennard

Fun fact:  I run a dog training business! It probably looks a lot like your business. Today, we’re going to talk about how to setup your business properly online using the AdWords Editor. As a…

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Is PPC Management a Perfect Market?

by Ben Childs

As an agency, one of our biggest issues is that many prospective clients don’t see any differences between the various PPC Management firms that compete for their business. Some of this is just a facet of the industry, as…

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