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    Web Dev Articles

    Here in the SEO world, we all heard about Accelerated Mobile Pages (or AMP) when it launched in early 2016, with quite a bit of fanfare. Introduced by Google, its aim was to improve mobile web performance using a new version of HTML:  AMP HTML. AMP HTML removes all of the bulk elements that can bog down a website’s… Read More

    July 26, 2017

    For the last 18 years HTTP, also known as hypertext transfer protocol, has been the fundamental building block for all communication over the world wide web.  Its not hard to imagine that the security concerns of the world have changed drastically in the nearly two decades since.  Today HTTP information can be intercepted, read and… Read More

    May 9, 2017
    meeting constructive critique

    In a web design project, there isn’t just one step to be completed and then a website magically appears. Here at Digital Reach, we make custom-built quality websites and try to organize our projects with plenty of communication between us and the client. At each stage, there is an opportunity for feedback that presents itself in… Read More

    October 31, 2016

    Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization (LPO). Each of these “pillars” of line advertising directly affect each other, so I’ll be reviewing how to properly identify… Read More

    August 26, 2016
    improve SEO

    One of the many things we do with our SEO services is improve SEO using images on the site – there are a surprising amount of non-optimized images that we update to make sure that they’re optimized for search. Not only is it important to make sure that the images are compressed for web, it is… Read More

    August 11, 2016

    Sketch – Web Design in the Post-Adobe World With the fairly recent development of a subscription-based pricing model for Adobe, users have been searching for a new alternative for some critical programs. Adobe Fireworks, primarily a web design tool, was discontinued in 2013, leaving some loyal users shunned (myself included). After discovering Sketch, a professional digital design… Read More

    July 18, 2016
    Google Web Designer

    Google Web Designer, a project launched in 2013, is described as a “free, professional-grade HTML5 authoring tool.” Although it’s been around for almost 3 years now, it’s still in beta mode. In AdWords, as of June 30, 2016, users are no longer able to upload display ads built in Flash, so HTML5 ads are the… Read More

    June 30, 2016

    Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time and time again as their number one area of need that they expect their digital agency to fulfill.   They collectively… Read More

    June 30, 2016
    color psychology

    Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly used in branding to get specific reactions from a company’s target market: Use Red-based Color Palettes to Encourage Eating According to… Read More

    June 24, 2016
    Going Fast

    User experience is arguably the most important aspect of a website, and website optimization (or page load speed) is important for a good user experience. Search engines realize this as well. Google factors in website load speed into their user-friendliness scores and their overall search algorithms. It’s obvious how important website optimization should be to… Read More

    May 5, 2016

    Keeping your website user’s engaged is an important challenge of any website. It can typically be done through beautiful design, user-friendly navigation and informative, easy-to-read content, but achieving this is often unique to the type of website. For eCommerce websites and websites for companies offering a service, new users often want to know if they can trust… Read More

    April 13, 2016
    custom website design wordpress

    When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons, but it’s up to you to decide what is best for your business. I’ve mainly focused on these two approaches as… Read More

    April 5, 2016