Category: Web Dev

Ever have that feeling like your website is starting to become dated or doesn’t align with your values anymore? In mid-2019, we had this feeling. This initiated the need to refresh our brand and inevitably…

In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…

Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…

If you are marketing in the digital realm, you’ve likely heard the phrase “content is king”. While this still holds true, if content is king then user experience is queen. Understanding how users interact with…

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

Chances are if you have a WordPress website, you’ve heard by now of “Gutenberg”. While visions of the 15th-century inventor might spring to mind, the term holds a different meaning in the digital world. But…

Google Analytics is integral to gauging performance of your website and online campaigns. It’s important to make sure your Google Analytics is functioning properly and providing the information you need. Here are some things to…

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other.…

Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One…

WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress.…

What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between…