Category: Web Dev

Mastering your GTM (Pt 1): Auditing Your Google Tag Manager in 3 Steps

by Ryan Rosati

Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…

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Using Heatmaps to Improve UX

by Stephani Worts

If you are marketing in the digital realm, you’ve likely heard the phrase “content is king”. While this still holds true, if content is king then user experience is queen. Understanding how users interact with…

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Site Speed’s Impact on Search Visibility and Your Audience

by Ryan Rosati

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

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Gutenberg for WordPress: Your Questions Answered

by Stephani Worts

Chances are if you have a WordPress website, you’ve heard by now of “Gutenberg”. While visions of the 15th-century inventor might spring to mind, the term holds a different meaning in the digital world. But…

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10 Warning Signs That Your GA is Set Up Wrong

by Arin Adamson

Google Analytics is integral to gauging performance of your website and online campaigns. It’s important to make sure your Google Analytics is functioning properly and providing the information you need. Here are some things to…

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Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

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How to Build a Website Architecture That Naturally Helps Your SEO

by Keith Newsham

Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other.…

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Animation Technologies

by Kathryn Crawford

Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One…

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Why We Use The Wordpress CMS

by Kathryn Crawford

WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress.…

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The Benefits of Page Speed Optimization

by Vanessa Clay

What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between…

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CTA Placement: A Big Piece of the Puzzle

by Vanessa Clay

In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get…

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Broken Link Reclamations: The Simple Solution to Regain Link Equity

by Vanessa Clay

With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has…

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