Category: Web Dev

Your website looks amazing. It’s on-brand, contains solid content, and is designed to generate leads for your business. None of that does any good if users can’t find it, or if the user experience is…

Google Analytics (GA) is a great tool to monitor key statistics about your website’s user behavior. You can track everything from how many users come to your website, to what percentage of those users fill…

It’s a new year. A natural point for a fresh start. Many of us are happy to leave 2020 in the rearview mirror and look ahead. Perhaps you’re considering a refresh for your website as…

In Navigating Your GA Part 1, our very own Rebecca Berin covered 3 important areas of tracking in Google Analytics that would level up any marketer’s analytics wizardry skills. I’m going to power-level you up…

Ever have that feeling like your website is starting to become dated or doesn’t align with your values anymore? In mid-2019, we had this feeling. This initiated the need to refresh our brand and inevitably…

In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…

Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…

If you are marketing in the digital realm, you’ve likely heard the phrase “content is king”. While this still holds true, if content is king then user experience is queen. Understanding how users interact with…

About 13 years ago, Apple first introduced the iPhone. Since then, the consumption of media through mobile devices has skyrocketed. In 2013, mobile phones made up 16.2% of worldwide traffic. Then, in 2019, mobile phone…

Chances are if you have a WordPress website, you’ve heard by now of “Gutenberg”. While visions of the 15th-century inventor might spring to mind, the term holds a different meaning in the digital world. But…

Google Analytics is integral to gauging performance of your website and online campaigns. It’s important to make sure your Google Analytics is functioning properly and providing the information you need. Here are some things to…

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…