About Integrity Data
Integrity Data is a B2B software solutions company specializing in applications for HR & Accounting teams. Their products include Affordable Care Act compliance software, extensions for Microsoft Dynamics 365, and employee financial wellness tools.
OVERVIEW
Integrity Data was looking to substantially grow traffic and leads to their website. They had done some digital advertising previously, but had never worked with an SEO agency. Before coming to Digital Reach, they had struggled to consistently drive valid leads from digital traffic.
OUR APPROACH
In March 2018, Digital Reach developed a holistic SEO and content strategy aimed at boosting organic traffic and leads. The strategy’s goal was to optimize the website so that traffic would increase to the most important service line pages, while also developing content to reach the keyword “gaps” where Integrity Data wasn’t currently competitive within organic search.
SEO TACTICS INCLUDED
- Keyword mapping for all major Integrity Data landing pages based on their buyer personas
- Identified important informational keywords and helped Integrity Data develop blog posts around these terms
- Technical SEO consulting and implementation
- Monthly link building to key Integrity Data landing pages
- Deep on-page SEO recommendations & UX changes
- Implemented Conversion Rate Optimization best practices for top organic landing pages
- Heatmapping Deliverables and UX recommendations based on heatmapping data
The results
Increase in YoY organic traffic (2018 vs. 2017)
Increase in # of KPI Keywords on Page 1 Results (20 to 58)
Increase in YoY leads from organic traffic
YoY increase in overall website traffic
Increase in total organic keywords from campaign start to end (3048 to 5024)
