Case Study

How Integrity Data Increased Organic Traffic by 48.6%

About Integrity Data

Integrity Data is a B2B software solutions company specializing in applications for HR & Accounting teams. Their products include Affordable Care Act compliance software, extensions for Microsoft Dynamics 365, and employee financial wellness tools.

OVERVIEW

Integrity Data was looking to substantially grow traffic and leads to their website. They had done some digital advertising previously, but had never worked with an SEO agency. Before coming to Digital Reach, they had struggled to consistently drive valid leads from digital traffic.

OUR APPROACH

In March 2018, Digital Reach developed a holistic SEO and content strategy aimed at boosting organic traffic and leads. The strategy’s goal was to optimize the website so that traffic would increase to the most important service line pages, while also developing content to reach the keyword “gaps” where Integrity Data wasn’t currently competitive within organic search.

SEO TACTICS INCLUDED

  • Keyword mapping for all major Integrity Data landing pages based on their buyer personas
  • Identified important informational keywords and helped Integrity Data develop blog posts around these terms
  • Technical SEO consulting and implementation
  • Monthly link building to key Integrity Data landing pages
  • Deep on-page SEO recommendations & UX changes
  • Implemented Conversion Rate Optimization best practices for top organic landing pages
  • Heatmapping Deliverables and UX recommendations based on heatmapping data

The results

48.6%

Increase in YoY organic traffic (2018 vs. 2017)

290%

Increase in # of KPI Keywords on Page 1 Results (20 to 58)

410%

Increase in YoY leads from organic traffic

28.4%

YoY increase in overall website traffic

8.5%

Increase in total organic keywords from campaign start to end (3048 to 5024)

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The entire team of individuals tasked to our project has been wonderful, giving great advice of which we’re seeing results. Nothing is left a stalemate, the process is fluid and ever changing; if something isn’t working the way they want it to, we switch things up. The team has made recommendations that have increased value in our Marketing Automation tool, our internal processes, and our future goals/projects.

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

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